But the AI project that spawned Siri will be used to create other companies.
Apple has snapped
up Siri, which makes an "intelligent assistant" application for
mobile devices. The start-up company's software can perform all
sorts of useful tasks based on simple voice or text commands. The iPhone version can, for example, be used to
find upcoming local events, make reservations at a restaurant, or check the
weather.
Now that Apple has acquired the
company, it's unlikely that we'll see a version released for Android, or other phone platforms. But Norman
Winarsky, who is on Siri's Board of Directors, says the
research project that spawned Siri will soon be the foundation of another startup company.
Winarsky was involved with the technology behind Siri since
before the company existed. He is the vice president of ventures, licensing,
and strategic programs for the non-profit R&D institute SRI International,
which is responsible for CALO--a hugely ambitious artificial-intelligence
research effort. CALO is the source of Siri's
core technology--specifically Siri's ability to understand, classify,
and respond to user requests. Kittlaus helped to shape this technology into a
product. Winarsky recruited Siri CEO Dag Kittlaus to be an entrepreneur-in-residence at SRI, when there was interest in finding ways to commercialize technology from SRI's CALO Project.
But sophisticated as Siri is, it only scratches the surface of
the technology developed through CALO, Winarsky says. SRI starts two to three ventures a year
(with technology selected from about 2000 research projects), and Winarsky says
that another CALO-based startup should be spun out in about six months from now. Though he
couldn't give details, Winarsky says, "It also comes out of this concept
of the virtual personal approach to information. In this case, it won't be an
assistant, it'll be a personalized service that uses CALO technology."
Winarsky also noted that more startups will come out of SRI in the
"reasoning and dialogue space."
Siri is perhaps remarkable in that it works largely as advertised.
The idea of a virtual personal assistant was made infamous by Apple's Knowledge Navigator concept video from the 1980s, which
envisioned a level of intelligence that was ludicrously unattainable at the
time (the personal assistant has always been about 10 years away, Winarsky
jokes). When Siri was seeking venture funding, he says, the company was
constantly asked to explain what had changed to make a personal assistant a
real possibility. He says Siri is only possible thanks to a series of advancements: "A perfect storm of computational power, bandwidth, mobile communications, Web
services, AI, and natural language," he says.
To him, Apple's acquisition of Siri is just another sign that the
technology's time has finally arrived. He expects that similar technology will
enter the health market, shopping, and in sales teams trying to access
information from databases.
"You're going to see virtual personal assistants on all
devices," Winarsky says. "SRI has no monopoly on this. And so, smart
phones, PCs, servers, call centers that have intelligent assistants--you'll see
it everywhere, in every medium and vehicle there is."