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Thursday, April 29, 2010

Apple Snaps Up Intelligent Assistant Start-up

But the AI project that spawned Siri will be used to create other companies.
By Erica Naone

Apple has snapped up Siri, which makes an "intelligent assistant" application for mobile devices. The start-up company's software can perform all sorts of useful tasks based on simple voice or text commands. The iPhone version can, for example, be used to find upcoming local events, make reservations at a restaurant, or check the weather.

Now that Apple has acquired the company, it's unlikely that we'll see a version released for Android, or other phone platforms. But Norman Winarsky, who is on Siri's Board of Directors, says the research project that spawned Siri will soon be the foundation of another startup company.

Winarsky was involved with the technology behind Siri since before the company existed. He is the vice president of ventures, licensing, and strategic programs for the non-profit R&D institute SRI International, which is responsible for CALO--a hugely ambitious artificial-intelligence research effort. CALO is the source of Siri's core technology--specifically Siri's ability to understand, classify, and respond to user requests. Kittlaus helped to shape this technology into a product. Winarsky recruited Siri CEO Dag Kittlaus to be an entrepreneur-in-residence at SRI, when there was interest in finding ways to commercialize technology from SRI's CALO Project.

But sophisticated as Siri is, it only scratches the surface of the technology developed through CALO, Winarsky says. SRI starts two to three ventures a year (with technology selected from about 2000 research projects), and Winarsky says that another CALO-based startup should be spun out in about six months from now. Though he couldn't give details, Winarsky says, "It also comes out of this concept of the virtual personal approach to information. In this case, it won't be an assistant, it'll be a personalized service that uses CALO technology."

Winarsky also noted that more startups will come out of SRI in the "reasoning and dialogue space."

Siri is perhaps remarkable in that it works largely as advertised. The idea of a virtual personal assistant was made infamous by Apple's Knowledge Navigator concept video from the 1980s, which envisioned a level of intelligence that was ludicrously unattainable at the time (the personal assistant has always been about 10 years away, Winarsky jokes). When Siri was seeking venture funding, he says, the company was constantly asked to explain what had changed to make a personal assistant a real possibility. He says Siri is only possible thanks to a series of advancements: "A perfect storm of computational power, bandwidth, mobile communications, Web services, AI, and natural language," he says.

To him, Apple's acquisition of Siri is just another sign that the technology's time has finally arrived. He expects that similar technology will enter the health market, shopping, and in sales teams trying to access information from databases.

"You're going to see virtual personal assistants on all devices," Winarsky says. "SRI has no monopoly on this. And so, smart phones, PCs, servers, call centers that have intelligent assistants--you'll see it everywhere, in every medium and vehicle there is."

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Thursday, April 29, 2010

Apple Expected to Acquire Siri

It's unlikely we'll see versions of the voice-controlled "intelligent assistant" for non-Apple devices.
By Erica Naone

Reports are surfacing that Apple has acquired Siri, a sophisticated mobile personal assistant application built on artificial intelligence research done at SRI as part of the CALO project.

What's always impressed me about Siri is that in my own tests of the product, it's lived up to the hype. Siri's founders are serious technologists who've been careful to promise only what they can deliver, and the results show clearly in how slick and finished the app felt at launch.

In 2009, we named Siri to our list of 10 important emerging technologies of the year. The acquisition would suggest that the company's technology is going to get the resources and support it needs to spread widely.

It's a shame, however, to think that Siri for Android is now an unlikely prospect.

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Wednesday, April 28, 2010

HP to Acquire Palm for $1.2 Billion

Palm's innovative cellphone operating system is a key attraction, HP says.
By Erica Naone

HP has just announced that it will acquire smart phone maker Palm for $1.2 billion. Palm has been troubled for some time--while the Palm Pre was an interesting smart phone with innovative software, sales remained disappointing.

HP named the Palm Pre's webOS software as a major part of its motivation for the acquisition. It's good to see webOS get a second chance. Aside from enabling HP to enter the smart phone market, it'll be interesting to see if HP finds ways to incorporate the operating system into other devices. HP has been exploring directions such as Web-connected printers, which seem like natural beneficiaries of Palm's intellectual property.

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