Blogging often sounds like a great idea: sharing thoughts and expertise, becoming a part of a community, and taking the first few steps to wider recognition as a writer. But many bloggers quickly get disillusioned.

IBM's internal records show, for example, that only three percent of the company's employees have posted to a blog at all. Of those who have, 80 percent have posted only five times or fewer. Many of the people interviewed for the study say they stopped blogging--or never got started--because they didn't think anyone would read their posts.

In an effort to fix this problem, IBM researchers have been experimenting with a tool called Blog Muse, which suggests a topic for a blog post with a ready-made audience.

"We saw this disconnect between readers and writers," says Werner Geyer, a researcher at IBM's center for social software in Cambridge who was involved with the work. The writers surveyed often weren't sure how to interest readers, and many of their posts got little to no response. Readers, on the other hand, couldn't find blogs on the topics they wanted to read about.

So Geyer and his colleagues built a widget to bring these two halves of the problem closer together. Readers use the widget to suggest topics they want to read about, and they can vote in support of existing suggestions. Those suggestions then get sent to possible writers, matching topics to writers by analyzing his social network connections and areas of expertise.

The researchers found that writers were most likely to post on a topic suggested by a sizeable audience, and that audience members followed up by read posts on requested topics. Blog posts resulting from the system also received about twice as many comments, three times as many ratings, and much more traffic, says Casey Dugan, another researcher at IBM's Cambridge center.

The effort didn't substantially increase the quantity of posts however. The researchers speculate that this is because users who planned to write blog posts anyway simply chose suggested topics rather than coming up with their own.

The researchers want to do a larger, longer-term deployment of the original tool (their research was done over four weeks with 1,000 users). And they plan to present their results in April at the ACM Conference on Human Factors in Computing Systems in Atlanta, GA.

New research in animals sheds light on how Ritalin, the stimulant drug prescribed to millions of children each year in the United States for attention deficit hyperactivity disorder (ADHD), sheds light on how the drug works. The molecule appears to boost both attention and enhance the speed of learning by increasing the activity of the chemical messenger dopamine, according to new research in Nature Neuroscience.

Rats given Ritalin were able to more quickly learn that a combination of signals--a flash of light and sound--meant they could get a sugar water reward. But if the rats were also given a drug to block one type of dopamine receptor, the effect was lost. Treated animals also focused more intently on the task at hand, engaging in less unrelated behavior. Another drug, designed to block a second type of dopamine receptor, blocked Ritalin's ability to increase focus.

Researchers also found that drug-treated animals had enhanced neural plasticity, or changes in strength of the connections between nerve cells. The ability of our neural circuits to change strength in response to new information underlies our ability to learn.

"Since we now know that Ritalin improves behavior through two specific types of neurotransmitter receptors, the finding could help in the development of better targeted drugs, with fewer side effects, to increase focus and learning," said Antonello Bonci, MD, principal investigator at the Ernest Gallo Clinic and Research Center and professor of neurology at UCSF, in a statement from the university. The Gallo Center is affiliated with the UCSF Department of Neurology.

While Ritalin is mostly prescribed for children with ADHD, it also boosts cognitive function in healthy people. A number of studies suggest that a growing number of healthy adults and teens are taking Ritalin and similar drugs to aid in studying or work performance.

At a time when Google is promising to end search censorship in China, a new report has now revealed that Microsoft censors its Bing search engine returns in Arab countries even more heavily than the countries themselves do using national Internet filters. The study covered the United Arab Emirates, Syria, Algeria, and Jordan, and found heavy censorship of anything relating to sex.

"It is interesting that Microsoft's implementation of this type of wholesale social content censorship for the entire "Arabian countries" region is in fact not being practiced by many of the Arab government censors themselves," reads a new report from the Open Net Initiative (ONI), a partnership of the Citizen Lab at the University of Toronto, the Berkman Center for Internet & Society at Harvard, and the SecDev Group, a company in Ottawa. It adds: "It is unclear, however, whether Bing's keyword filtering in the Arab countries is an initiative from Microsoft, or whether any or all of the Arab states have asked Microsoft to comply with local censorship practices or laws."

ONI performed the study by testing the search terms inside the countries. Banned words include "sex," " "intercourse," "breast," "nude," and many more in both the English and Arabic language. The investigators also made a curious discovery: Bing engineers remembered to bar ordinary Arabs from searching for the word "penis" but not for the word "vagina." But they left no stone unturned when it came to blocking words that might lead to sites having to do with homosexuality.

When someone attempts to search most sex-related terms, Bing informs searchers: "Your country or region requires a strict Bing SafeSearch setting, which filters out results that might contain adult content."

The report comes just two days after a U.S. Sen. Richard Durbin, D-Ill, said during a hearing on Capitol Hill that he'd soon propose legislation imposing civil or even criminal sanctions against Internet companies that don't do enough to support freedom of expression and human rights abroad. The legislation has not yet been filed.